HTM x Whoop UP DAYS MINI MALL

Written By Howdy

What is Whoop Up Days?

  • Think Traditional carnival rides, games, and classic fair food.

  • Pro Rodeo High-stakes rodeo action, featuring chuckwagon relay races, bull riding, and barrel racing.

  • Cultural Celebrations The festival features the Siksikaitsitapi Powwow and Princess Pageant, recognizing the rich Indigenous heritage of the region.

  • Food & Entertainment Live music stages, beer gardens, and a massive vendor marketplace

VENDOR NEWS!

Thanks for being the best vendors ever and always bringing the heat, the positive attitude, and the good times to each other and our customers. This year are we are ever so excited to announce we are collaborating with the LETHBRIDGE PRO RODEO MARKET August 18-22 2026 in Lethbridge, AB.

Lethbridge Rodeo is growing and becoming an amazing hot spot for western culture in Southern Alberta. 

We are also very excited to tell you that we’re piloting an original concept for this one, introducing….. HONKY TONK MARKET MALL! 

You might be wondering what that means—this will be our most full-service market experience yet, giving you incredible opportunities as a vendor without the usual time commitment. 

Here’s how it will work:

  • Vendors are not required to be onsite daily—your presence is only needed for setup and teardown.

    • There are two booth options, one fully serviced by us and one that is run by you, but resides on site within our mall space

    • Manning your own booth allows you to speak to your own product, at a reduced booth fee. All other attributes are included to your discretion:

  • Your fee includes an on-site cashier/sales team who will manage all transactions using the Honky Tonk Market Square account.

  • All inventory will be sold and tracked through the Honky Tonk Market team. Vendors are responsible for providing a clearly tagged inventory with company name and pricing pricing prior to the event to ensure accurate tracking and sales reporting.

  • Payments will be issued to vendors after the event, along with a sales summary report. Payouts will reflect total sales minus standard Square transaction fees.

  • Each vendor will receive a 10 x 10 space within a dedicated Honky Tonk Market Mall area.

This setup is designed to reduce your time commitment while still giving you full access to sales, reporting transparency, and exposure!

Why are we excited about this new approach?  


We understand that many small business owners don’t have the flexibility to spend multiple full days at a market, especially during the week. 

Our goal is to give you the opportunity to expand into a new market, grow your business, and stay profitable—without the heavy time commitment. 

You’ll also benefit from being part of a trusted brand (Honk Tonk Market) and gaining exposure through the Lethbridge Pro Rodeo.

Note: we are staging the area as an integrated general store concept. Customers will shop your product as if they have entered the Honky Tonk Market storefront and will shop your product among others.

Promotion for both the market and the rodeo is already underway, and there’s strong excitement about finally bringing our incredible vendors to Lethbridge.
We are available for questions / concerns and would love to have you participate in this very cool new endeavor and opportunity.

APPLY TODAY!

Howdy https://www.honkytonkmarket.com